Gail Mabalane officially launched her own proudly South African body care range today which caters for both men and women of all races.
Her body care range is aptly called Body Language as the products are designed to boost your sense of wellbeing, which will ultimately reflect in your body language. The upcoming campaign surrounding Body Language is aimed at creating a sense of awareness and appreciation of one’s body, a continual reminder to always have a positive body image, regardless of your shape, size or form.
Gail Mabalane’s Body Language range has been 18 months in the making. Apart from personally being involved in the development of the range from ingredients to packaging, Gail Mabalane’s Body Language is built on a business model that aims to empower women. Body Language is therefore distributed across South Africa by a network of direct selling agents who receive support and training to become ambassadors for the brand, which has become a platform for creating opportunities for women to become independent entrepreneurs.
Body Language is currently being sold by agents in Kimberly, Johannesburg and Pretoria with a nationwide rollout plan expected over the next few months. For those not based in the three mentioned cities, Body Language can be purchased online at www.bodylanguagesa.co.za.
Body Language is an exclusive product range with a luxury appeal, yet is available at aspirational prices.