MINI, one of SA’s coolest car company owned by the BMW group, has unveiled a new 2D logo design along with branding.
The new logo comes with a new typeface called MINI Serif and new ad campaign for the MINI Clubman car.
NEW LOGO
OLD LOGO
“The main reason for buying the Clubman is not a rational argument, after all, but one’s own intuition. The campaign will explore new directions in its efforts to inspire customers and engage them in dialogue, concentrating on a few selected communication channels of particular relevance to the target group,” MINI explained in a press release.
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