The South Korean cinema technology featuring moving seats and environmental effects will launch in two locations in South Africa this year with three more planned in the years to come.
The news were announced by South Korea’s CJ 4DPlex with additional sales for “4DX” at CineEurope , where it signed a pact with South Africa’s Nu Metro Cinemas to launch the immersive cinema technology in five locations. This is the latest development for the fast-expanding South Korean brand, which is available in 182 cinemas in 34 countries and is aiming to reach 300 auditoriums by the first half of 2016.
This will mark the African debut of 4DX. By the end of the year, Nu Metro Cinemas will add the 4D multi-sensory effects including motion, vibration, water, wind, lighting and scents at the V&A Waterfront in Cape Town and The Pavilion in Durban, two key tourist attractions in South Africa. Three other sites are in the planning process, said a press release from CJ 4DPlex.
SOURCE: hollywoodreporter
