Rapper, Riky Rick is collaborating with PUMA for Represent698, a project that captures moments in his life together with Jack Parow, Das Kapital, PH Fat, Nonku Phiri, Nicci St Bruce and Rolo Rozay.
Represent698 – a dynamic mix of interviews, video, imagery and social media activity – is an opportunity for creative minds to explore what it is to Represent, and for artist, rapper and producer Riky Rick it’s all about authenticity: ‘Anyone can make the greatest hits in the country, but not everybody can know themselves and put themselves into their music. That’s the most difficult part. I’m here to Represent millions of kids, I’m somebody who has gone through what they are going through.’
Originally designed as a performance runner in the ‘90s, the R698 sped off the track to become synonymous with urban street style and cement its place in sneaker history. As part of the collaboration PUMA will be releasing limited Boss Zonke Football Club shirts by Riky Rick as well as limited Parow Pythons Rugby Club jerseys by Jack Parrow.
SOURCE: we are awesome