The massive beef between local rappers AKA and Cassper Nyovest has reportedly earned them millions of rands in free publicity, City Press reports.
An online monitoring company Brandseye compiled a social-listening report for City Press showing the free marketing the two artists have acquired in the last two weeks.
The company also reveals that their spat is possibly worth R23 million in free advertising on social media alone, and has resulted into Cassper tightening his personal security.
Branding guru; Thebe Ikalafeng stated “The public spat between these two talented and very successful South African artists is rather unfortunate, because it seems more personal than professional if their latest songs are any evidence.”
The report further states that AKA earns between R65 000 and R85 000 per performance, while Nyovest’s performance fee is set at a standard R85 000.
SOURCE: City Press
