Two of the country’s biggest players are leading the pack in the explosion of coffee in South Africa with Vida e Caffé and Shell announcing the opening of their 100th store in South Africa, in Dorp Street, Stellenbosch.
The Vida-Shell relationship started off in 2013, and after just two years the partnership has hit a significant marker, coming together to offer South African motorists a moment of sanity amidst the malaise of their daily commute. Vida introduced a new brand within its stable, known as Torrador, specifically to work within the majority of Shell sites, together with Vida stores in selected large Shell forecourt environments.
After a great deal of research into convenience trends in the South African market, Shell identified the rapid emergence of the coffee culture in South Africa as a significant opportunity and key lever of its convenience retail strategy.
Vida e Caffé has had a big year in 2015. Alongside the 100 Shell stores, they continued their development of new stores that opened in corporate and mall environments, and opened 15 stores in Africa to date.
