For over a century, across borders, cultures, styles and trends, real people have been creating real stories in their Levi’s. We can all probably remember how for year Levi’s managed to take it to the next level in the jean lifestyle and fashion. Hope you still got that style on, coz they’re inviting you to join the global We Are Original community by sharing your original Levi’s style and story.
To launch the We Are Original campaign, Levi’s collaborated with local influencers; Twiggy from Sleepless In Soweto, Siya from The Threaded Man and Maitele who were shot by photography trio, I SEE A DIFFERENT YOU.
And now it’s your turn to show off and join the celebration as Levi’s is hosting an open casting. The open casting encourages Levi’s fans to get styled up in their favourite Levi’s and come spend a day at Shine Studios in Braamfontein on Saturday, 23 April where they will be shot by I SEE A DIFFERENT YOU. They’ll also stand the chance of being featured in the We Are Original campaign as well as winning a year’s supply of Levi’s.
Well if you looking for more info head over to weareoriginal.co.za and check out the video below