Many people in the music industry still think branding is only for big products and companies, But in actual fact the minute you decide to become a DJ or a vocalist, you’ve now started a brand. And for that brand to grow and continuously stay relevant there’s certain branding elements that you need to create and maintain.
Branding is a process involved in creating a unique name and image for a product in the consumers’ mind
Good branding positions you for success , your image and presentation plays a crucial role , there’s a wise man who once said that it’s not what you know that will make you succeed but it’s how you convince people that you know that will get you places.
What this means in musical terms is that the audience must have the impression that your going to give them a killer performance from the first time they see your name on an event poster to the second they see you jumping on stage, as well as when visiting your social media accounts. This can be achieved through simple things such as a good brand name and how you present yourself.
Some simple steps to help better brand Yourself as a musician
Be Professional
With so many people pursuing music as a full time career, it has become even harder to make it thus it is crucial to stand out from the rest and good branding does exactly that. Your social media pages need to have that professional look, nicely designed logo, proper images and artworks. These small things play a huge role in the growth of your brand
Be Presentable
This is all about the way you present yourself to the audience, how you look plays a role so your wardrobe is everything. The music industry is all about fashion and style so you need to be on point every time. You need to look neat and presentable all the time .A sloppy image can create an impression that your music is sloppy as well.
Be Unique
You need to look different, have your own style whether it is your own unique hairstyle or dressing style but something that will be so different in way that makes people stop and take notice. People usually don’t remember normal, but they’ll always remember extra ordinary
Have a Good Personality
It is very important that you have a good personality if you want to be in the entertainment industry because thousands of people are watching you and your personality has an impact in the building of a fan base. If people start having an impression or feeling that your rude or arrogant , That’s gonna have a negative affect towards your music , People will stop following you and stop buying your music. So always be good towards your fans , smile , greet them and take pics if their are requests.
Benefits of Branding
Branding makes you trustworthy – People Judge Artists not only by their music but also by how they look and appear, how their names sounds and how good your social media pages look. That’s why if you’re well branded in these aspects. It gives your brand credibility; it makes people to trust more in your ability to deliver good music.
Branding differentiates you from others – An artist that has a strong branding appears better than the competition, there are too many artists out there but if you’re well branded, your brand name becomes memorable and it’s easy for people to remember you.
Branding pre-sells your product: People are more likely to download music from an artist that looks good and more professional than just an ordinary person who bears none of those. This is regardless of how the one artist may be better than the other but it’s purely a psychological decision that people make on a daily basis. That’s the power of branding.
