Recently signed to Delazy Entertainment, Klutch Kollective, has just released the music video to their debut single titled Back To The Roots which you can watch on the below player.
With the Back To The Roots music video you can witness the origin story of the all-female RAP crew known as Klutch Kollective featuring Genius, Fiah, DK and Toya Delazy.
Back to the Roots is a kaleidoscopic manifesto from the front lines of the new South Africa fusing bombshell lyrics with rhythmic, soulful urgency soaked in neon colours. Each member of the crew plays a very important role, adding different flavours with the rhythmic elements to the music.
Directed by Youri Licht from Mann Made Media and shot at Villa Simone in Johannesburg, Back To The Roots is not your typical music video. It takes on a cinematic style with a combination of performance and storytelling, bringing the Klutch Kollective personalities front and center.
With Back to the Roots, Klutch Kollective is reclaiming rap and restoring it to its rightful place with its take no prisoners attitude personified by its chorus call.
