So far we know SABC has committed to play 90% local music on it’s 18 commercials radio stations. The announcement was a great pleasure to local artists, and now there’s more good news on the table. The SABC will be paying artists a bit more for playing their music on radio.
In a report by SowetanLive:
Following a meeting with the Southern African Music Rights Organisation, South African Music Performance Rights Association, Independent Music Performance Rights Association and Association of Independent Record Companies, the SABC decided to increase royalty payments from 3% to 4%.
SAMRO, SAMRA, Independent Music Performance Rights Association and Association of Independent Record Companies will benefit from this increase.
SABC encourages artists who do not belong to these societies to register with collecting societies to equally benefit as their music is also played on SABC radio.
“This move is meant to stimulate the music industry, through creating jobs and unearthing new talent. The SABC also wants to restore the dignity of creatives to move away from a situation of creatives in the music industry dying as paupers. The SABC will set a budget to honour SA music legends such as Babsy Mlangeni, Steve Kekana and Letta Mbuli and those that have passed on amongst others for their contribution to the industry. This once- off recognition payment will be in July,” said SABC’s Chief Operations Officer, Mr. Hlaudi Motsoeneng.
The SABC has a clear strategy to invest in local industry development as a consequence of the recently amended Editorial policy.
Arthur Mafokate, representing SAMRO stated “We are very excited and looking forward to artists’ lives changing. We have waited for 30 years for this and we would like to thank the SABC team led by the COO, Mr. Hlaudi Motsoeneng.”
Most radio stations has already reached out asking artists to submit their music to their platform. This will also go further where more local content will takeover SABC TV channels. From 01 July 2016, the SABC will increase its local content offering on television even more. Recently the SABC encouraged independent and emerging producers through a successful engagement, to approach the corporation with fresh proposals and content. The SABC looks forward to receiving contributions from all over the country.
SOURCE: Sowetanlive
