Netflix has changed it’s icon which has been on stand for two years now. A simple red NETFLIX with a bright background behind it, it was the first thing you saw on not just their social media accounts but every Netflix original program.
“We are introducing a new element into our branding with an N icon,” a spokesperson told The Verge. “The current Netflix logo will still remain.” The company is still using that full “Netflix” word mark for press materials and teasers around shows.
So what’s with this sudden change? We’ll see the N icon on most places, including smartphone apps, social media. It’s not a logo change, but a new part of the brand. It’s possible the old logo will remain on Netflix.com, but for devices with smaller, vertically oriented screens like smartphones, the new logo leaves less negative space and makes it easier to identify the Netflix app among a plethora of other ones.
