Twitter now lets users post videos that are up to 140 seconds long, increasing from 30-second limit.
The platform introduced this move to attract more users to their platform, expanding the way one engages either in a tweet or posting a video. Facebook is already on point with videos, while Vine, Instagram and Snapchat are taking over, so definitely Twitter must have seen a point to jump-in by broadening their platform for videos.
Videos will also be longer on Vine, Twitter’s video-sharing social network. Twitter said that it is starting with a “small group” of Vine creators who will “be able to add a video to their Vine, turning the six second Vine into a trailer for a bigger story.”
Furthermore Twitter also launched Twitter Engage, a new app which provides real-time data and insights, allowing users to quickly understand, engage, and grow your audiences.