For the first time, Chivas Regal introduces a South African talent alongside the continental face for their premium Scotch: The personification of Winning the Right Way, a shared value of doing good while achieving success, acclaimed socially conscious rapper and poet Tumi Molekane has been chosen as the brand’s national ambassador, joining the esteemed ranks of actor Don Cheadle, currently the African face for the premier Scotch whisky.
Tumi grew up in the culturally vibrant and bustling township of Soweto. No doubt influenced by his upbringing and surroundings, his lyrics and poetry often poignantly reflect South Africa’s social reality.
Such artistic skill saw Tumi reach staggering popularity, yet the performer also worked consistently throughout his career; first with the eponymous Tumi and the Volume and later on his own. He also launched his own record label, Motif, in the early 2000s, as a vehicle to facilitate the careers of young, emerging artists.
When asked about his collaboration with Chivas, Tumi says he identifies with the values of the esteemed Scotch brand; what they are striving to do and what they stand for.
Looking to the future, Tumi plans on releasing his fourth solo studio album under the new moniker Stogie T. He is also looking forward to performing live this summer, in collaboration with Chivas Regal, at the hippest clubs and bars in Johannesburg, Cape Town and Durban with the popular DJ Mo Flava. Follow the Chivas Facebook page and Instagram for details of the dates to Experience EXTRA with Tumi and Mo FLava.