A world-first collaboration to find the sound of Jozi, the 011Beats music video features Kwesta and Dabone creating the sound of the ‘City of Gold’ – inside the new Volkswagen Polo Beats.
On 14 September 2016, Kwesta and Dabone spent one night in the new Volkswagen Polo Beats, driving around the city of Jozi, using geo-location tech to hunt for the city’s diverse sounds.
While their night was live-streamed, Kwesta wrote the lyrics, with some help from his social media fans, while Dabone proved the car’s sound system is so good it can double as a recording studio.
The new Polo has a Beats sound system, six speakers, a subwoofer and an eight-channel amplifier. It also comes with a composition media radio, a USB interface, and an auxiliary input. Let’s not forget to mention that there are Beats-branded Sports Seats in the front of this slick new ride.
Arcade Content’s Kyle Lewis directed the one-of-a-kind video. He had a sleepless night capturing the collaboration as it happened, making use of Bokeh lighting in his moody treatment of the Jozi nightscapes.
Ogilvy Cape Town conceptualised the campaign; Elsa Bleda shot the stills; and Arcade producer William Nicholson quietly worked miracles behind-the-scenes, even shutting down the Nelson Mandela Bridge for part of the shoot.
Here is the video to check out:
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