To launch its new collection, adidas ATHLETICS, adidas has teamed up with Deezer to create a unique experience for customers, through the #FindFocus campaign.
adidas ATHLETICS sportswear collection is dedicated to athletes who believe that sport is not just about physical skills, but also about mental focus. adidas believes athletes need to be isolated from external disruptions, to #FindFocus in order to give their best.
Music is a key element to many athletes’ pre-match rituals, which is why Deezer and adidas are working together with PerformDM and Carat to create some of South Africa’s most prolific athletes’ favourite #FindFocus playlists. In an exclusively curated playlist, each athlete explains why their chosen track means something to them, why the beat gives them the strength, and why the song soothes them just before an important competition.
Bryan Habana, Siya Kolisi, and Kagiso Rabada are a few of the famous faces who have lent their voices to the cause, choosing songs from Casting Crowns, Disclosure, and Bethel Music, to share with listeners.
This partnership will be supported on Deezer, through a media plan across mobile, tablets, and desktops with native ads, takeovers, and megabanners.
Discover the adidas ‘Find Focus’ playlist on Deezer, available until Wednesday, 19 October.