Meet the Packer Shoes x adidas NMD Primeknit. Finding its stride by mixing heritage influences with modern technology, the brand with three stripes keeps rolling out new iterations of the NMD runner.
Packer Shoes was around before the modern footwear brands, major sports leagues or any kind of sneaker culture. A family business founded in Yonkers, New York, in 1907, it has been retailing sporting apparel ever since. It has a long and proud history, has witnessed much change and has a unique awareness of sporting heritage.
This collaborative NMD designed by Packer looked to adidas’ rich and colourful apparel archive for inspiration, adopting a classic colour palette that was a prominent fixture in much of the brand’s ‘80s and ‘90s sportswear production. To add even more authenticity, the shoes were photographed at LA’s Tried & True Co., one of the premier destinations in the world for vintage sportswear treasures.
Look out for this Packer Shoes x adidas NMD Primeknit releasing on Saturday, 19 November 2016 exclusively at Shelflife (Joburg and Cape Town).