Instagram is growing from just being a photo sharing app to being a grand business platform for brands.
Following their newly multiple photos feature, next Instagram will be making it easier for Instagrammers to shop products they see on the platform.
The feature allows brands to tag up to five products in an image (in the same way that people are now tagged). When tapped, the tags show the product name and price. Each tag opens a detailed view of the item and lets users swipe to see the other products tagged in the photo.
Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want.
This feature is already available to small group of iOS users in the U.S.
As we roll out further, we’ll explore product recommendations, ways products are showcased to shoppers, global expansion and the ability to save content so Instagrammers can take an action later. We want to understand how to deliver the most seamless shopping experience for consumers and businesses on Instagram, and ultimately mobile. – stated on Instagram blog
“Our community uses Instagram as an aspirational discovery platform and they’re looking to us for inspiration,” says Ryan McIntyre, CMO, JackThreads. “This test is going to change the scope of what we, as retailers, are capable of offering on mobile. Instead of having to transition over to the JackThreads app, our customers will be able to shop seamlessly from their social media feeds—allowing us to reach guys where they’re already hunting for what’s new.”
And though it’s not clear exactly when all brands will have access to the feature, it looks like we’re one step closer to finally being able to shop on Instagram.
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Check the video below on how it works:
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