adidas today revealed Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, all in a fresh blue colourway inspired by the shades of the oceans.
- New Parley editions of UltraBOOST, UltraBOOST X, and UltraBOOST Uncaged announced
- Made with Parley Ocean Plastic™, the latest designs in blue colourway inspired by the shades of the oceans will be available from May 10th.
Using marine plastic debris, adidas is turning a threat into a thread to form signature elements of its iconic performance-led designs. This latest milestone in the partnership reflects both parties’ commitment to the oceans through a mutual focus on the implementation of the Parley A.I.R Strategy – avoiding virgin plastic, intercept plastic waste, and redesigning new alternatives; challenging the status quo together, one step at a time.
Reusing an average of 11 plastic bottles per pair, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material. Not only do the latest additions to the adidas Parley collection have a purpose, they also deliver the same elite performance with every stride.
Look out for this UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley, available from May 10th online at adidas.com/Parley.
Stay tuned for local release info.
In the meantime check out images below:
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