The annual Sunday Times Generation Next Youth Marketing Conference, Interactive Brand Showcase, Awards Ceremony took place on Thursday evening to reveal coolest brands of 2017.
Since 2004, Times Media has commissioned HDi Youth Marketeers to conduct the Generation Next Survey which polls youths aged 8 – 22 on what they believe to be “cool” or aspirational. The survey is conducted across more than 70 categories to determine the youth perception of brands, products, and celebrity.
The results of the survey are particularly relevant to brands and advertisers, with the Generation Next Youth Marketing Conference, Interactive Brand Showcase and Awards Ceremony attracting the attendance of SA’s leading business minds and marketers. The Awards ceremony in particular is increasingly where local celebrities choose to be seen, bringing glamour and huge appeal for their youth fan-base.
This year’s brands includes Best Music star which went to AKA, DJ Black Coffee was named the Coolest Local Dj and Trevor Noah was named the coolest Male Celebrity. Nike was named the overall coolest brand of 2017, Mr Price was named coolest clothing store.
Here are all the winners:
COOLEST LOCAL FEMALE CELEBRITY – Babes Wodumo
COOLEST LOCAL MUSIC STAR – AKA
COOLEST LOCAL DJ – Dj Black Coffee
COOLEST LOCAL SPORTSMEN – AB De Villiers
COOLEST LOCAL MALE CELEBRITY – Trevor Noah
COOLEST MOTOR VEHICLE – Mercedez Benz
COOLEST HOTEL GROUP -Protea Hotels
COOLEST TINNED FOOD – Koo
COOLEST ICE-CREAM – Magnum
COOLEST FAST FOOD PLACE – McDonald’s
COOLEST CHOCOLATE – Bar One
COOLEST SWEET – WINNER – Jelly Tots
COOLEST SPREAD OR SAUCE – Nutella
COOLEST COLD DRINK – Coca Cola
COOLEST SNACK – Doritos
COOLEST EAT OUT PLACES – Spur
COOLEST GROCERY STORE Pick n Pay
COOLEST BREAKFAST CEREAL – NESTLÉ MILO
COOLEST STATIONERY – Bic
COOLEST PETROL STATION – ENGEN
COOLEST BANK – FNB
COOLEST TV MUSIC CHANNELS – Trace Urban
COOLEST KIDS TV CHANNELS – Cartoon Network
COOLEST REALITY TV SHOWS – Idols SA
COOLEST TV SOAPS – Uzalo
COOLEST RADIO STATIONS – Metro FM
COOLEST HI-TECH GADGETS – XBOX
COOLEST TELECOMMS PROVIDER -Vodacom
COOLEST CELLPHONE – Samsung
COOLEST SKINCARE PRODUCTS – Nivea
COOLEST FOOTWEAR BRAND – Nike
COOLEST HAIRCARE PRODUCT – Dark and Lovely
COOLEST SOAP BAR – Dove
COOLEST MAKE UP BRAND – Avon
COOLEST FEMALE DEODORANT – Playgirl
COOLEST MALE DEODORANT – Playboy
COOLEST SPECIALIST HEALTH, BEAUTY & ACCESSORY STORE – Clicks
COOLEST SHOPPING MALL – Sandton City
COOLEST CLOTHING BRAND – Nike
COOLEST CLOTHING STORE – Mr Price
COOLEST COMPANY – Dstv
OVERALL COOLEST BRAND – Nike
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