Sanlam has launched the country’s first WhatsApp drama series. Uk’shona Kwelanga (meaning The Sunset and also The Death of Langa) is a collaboration with scriptwriter and playwright, Bongi Ndaba and a number of South African actors.
Uk’shona Kwelanga is told entirely through the medium of WhatsApp in texts, photos, voice notes, and video.
Sanlam chose WhatsApp because it is a medium most of its market uses, and an ideal opportunity to shift into a new space of entertainment and immediacy.
The drama series follows a family’s conversation in real-time, highlighting the drama families go through when preparing for a funeral, particularly when money is tight.
The drama features a number of well-known local actors such as Makgotso M from Isidingo, Bongani Madondo from Mtunzini and Shabangu and Thembi Mtshali from Stokvel, League of Glory and The Queen.
The plot follows the sudden and unexpected death of Bab’ Langa, which leaves the family shocked and saddened. When they set up a WhatsApp group to plan the funeral of the much-loved elder, tensions soon start to rise as they face financial pressure, family secrets and unanswered questions.
Every episode in the drama demonstrates the necessity of a funeral scheme, which pays out claims quickly. With a lot to do in a short period, funeral cover alleviates some of the stress on families and allows people to focus on what’s important – celebrating the life of the person they loved.
Look out for Uk’shona Kwelanga, starting Monday, 5 June 2017 on WhatsApp. Those interested in following Uk’shona Kwelanga follow the steps below:
- SMS your name and surname to 45603
- Save ‘073 174 4396’ as ‘Sanlam Funeral’ in your contacts. You won’t receive any messages if this step is skipped
- You will be sent the daily episodes on WhatsApp every day for 7 days
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