adidas has recently unveiled the new Parley x adidas Ultra Boost Coral Bleaching Collection, that includes the adidas Ultra Boost, Ultra Boost Uncaged and Ultra Boost X.
While the Parley collection released in May was inspired by the blue color of the Oceans, the new colorway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself.
The shoes are also equipped with an NFC Chip – a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.
Reusing an average of 11 plastic bottles per pair in the upper, UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley also feature laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material.
Look out for The Parley adidas Ultra Boost Coral Bleaching Collection, releasing on Wednesday, 28 June 2017 online on adidas.co.za.
In the meantime check out images below:
Drop your comments below & Join the conversation, even on our Twitter or Facebook:
