Boston-based New Balance Athletics, Inc. has joined forces with San Clemente-based Stance to debut their exclusive SS17 capsule featuring the footwear label’s 997, 1978 silhouettes and a pair of Stance socks.
Entitled ‘First of All,’ includes two unique kits that each pay homage to the respective brand hometowns – Boston and San Clemente. Together, they tell the story of how two distinctly different companies, from opposite coasts, have come together to celebrate the art of the kit.
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The Boston kit features the iconic New Balance 997 in copper rose and tan, and celebrates the city’s famed brownstone architecture. In addition to the color palette, a cobblestone patterned deboss is featured on the leather accents, while a teal reflective underlay represents the patina copper often found on the brownstones. The 997 is paired with a Stance 144 Needle crew silhouette in premium cotton that sports a classic, understated design to compliment the rich tradition of New Balance’s 997 shoe.
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The newly introduced New Balance 1978 silhouette in slate blue and tan pig suede is paired with a Stance 144 Needle crew sock with athletic stripes to evoke the famed beaches and surf breaks of San Clemente where Stance came to life only seven years ago.
The shoes and socks are sold together with the socks housed in a special compartment inside the shoebox. All of the shoes and socks in the ‘First of All’ kits are Made in the USA.
Look out for this New Balance x Stance – “First of All” M997 and ML1978 releasing on Saturday, 10 June 2017 at Xtend Store (Sandton) and Shelflife.
New Balance M997ST x Stance (copper rose and tan) – R3499.00
New Balance ML1978ST x Stance (slate blue ) – R3199.00
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