The Three Stripes is not stopping anytime soon with innovation and creativity as the brand will be launching its first-ever laceless Ultraboost.
Inspired by running culture, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the runner feeling unstrained, unlaced and free to create.
To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit. Third is the reduced amount of stretch in the knitted upper while, finally, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis.
These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.
Look out for the UltraBOOST Laceless set to make a debut in September 2017.
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