Following the last month unveiling of Nike and Virgil “The Ten” collection, which features ten iconic silhouettes of the Nike, Jordan, and Converse brands – Nike is hosting “Nike Off Campus” events in New York City and London and is described by Nike as ‘a cultural destination and learning environment for the advancement of sport, design and innovation.’
The first session dubbed “The Ten: A Crash Course”, was hosted by journalist Phoebe Lovatt alongside Off-White founder/designer Virgil Abloh and VP of Nike footwear Andy Caine, for a conversation on design, collaboration and the journey that led to The Ten.
Virgil talked about his background, from days when he was a kid who was a big fan of Jordan sneakers and went on to discuss his latest collaboration with Nike. He further explained how the Air Jordan 1 was originally all white, then he saw a Nike Dunk at the airport and thought no one would be able to tell the difference. So he ended up switching it to Chicago colorway before the final mock ups had to be turned in. During the original design meeting, Virgil walked into Nike with an X-ACTO knife and started uncovering the layers of the sneakers. That’s how the deconstructed theme began.
Nike’s Andy Caine spoke more about Nike’s philosophy when it comes to collaboration and the diversity it comes with.
You can watch the full The Ten – A Crash Course first episode below:
The “Nike Off Campus” will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in London.
Other big names joining the“Nike Off Campus” will include Don C, Spike Lee, Eric Koston, Shanye Oliver, Tremaine Emory, Heron Preston and others will join in on various topics such as the future of the Jordan effect, the influence of the Air Force 1, Air Max 97, Presto, Blazer, Hyperdunk, and Chucks in addition to offering hands-on experiences with customizing said sneakers and new and vintage Nike tees.
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