NikeConnect Technology fused on the new Nike NBA jersey will let you receive video highlights, special offers and buy exclusive sneakers.
What is NikeConnect? an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone, and the NikeConnect app.
By scanning the chip located on the jersey’s jock tag with a cell phone, you will get access to recent highlights from that player, along with exclusive offers on game days, which includes exclusive sneakers. This can only be done with an iPhone or Android device equipped with a NikePlus account and the NikeConnect app. Other features include a pregame countdown to tip-off for the team, box scores, and statistics for the player.
The Nike NBA Connected jersey will be available exclusively online starting 29 September 2017 and the Nike NBA Jerseys and Nike Therma Flex Showtime warm-up jacket will debut on-court on 30 September 2017, the start of the NBA pre-season. All statement jerseys will be available at retail on 20 November 2017 and will begin being worn on-court on 25 November 2017.
STEP-BY-STEP GUIDE TO USING THE NIKE NBA JERSEY WITH NIKECONNECT:
1. GET THE ALL-NEW NIKE NBA JERSEY with NikeConnect releasing
2. DOWNLOAD THE NIKECONNECT APP, available for iOS 11 and Android (iPhone 7 or newer; Android devices with NFC capability) globally.
3. LAUNCH THE NIKECONNECT APP on your smartphone.
4. TAP YOUR SMARTPHONE on the tag at the bottom of your Nike NBA Jersey, where a special NFC chip is located under the NikeConnect logo. The experience will launch automatically on your smartphone.
5. SIGN IN WITH YOUR NIKEPLUS ACCOUNT. A celebration page appears with your athlete jersey; you are now connected. Tap at any time to unlock team and player content such as pre-game arrival footage and highlight packages. Tap in on game day to get additional access to exclusive offers.
6. YOU WILL AUTOMATICALLY ENTER THE CENTRAL “TEAM” tab of the app. It has a status bar with either a pre-game countdown to tip-off, an in-game score or a post-game final score. Other information provided includes where and when your team is playing next, plus stats about your player.
Beneath that bar is the “Team” feed, which is a combination of performance and off-court highlights, including recap videos and GIFs, related to your jersey’s player and team. Fans can tap into this content for greater detail or tap and hold to share externally with friends online.
7. THE LEFT SIDE OF THE EXPERIENCE HAS AN “OFFERS” TAB. Clicking on this tab reveals game day offers at the top of the screen that is available immediately. Beneath that, you’ll see “Upcoming Rewards” for future game days. Offers include exclusively licensed product, NBA 2K18 boosts, tickets to games, Spotify playlists from athletes and other to-be-announced experiences. (In China, NBA 2K18 and Spotify are replaced by 2K Online and QQ Music, respectively.)
8. THE RIGHT SIDE OF THE APP HAS A “JERSEY” TAB, which shows your history of tap-ins and rewards with that particular Nike NBA Connected jersey.
