Snapchat just redesigned their mobile app giving us a refreshed layout and moving things around.
The redesigned layout is organized around your relationships and friends.
What you will absolutely love about the new Snapchat is the separation of social from the media, as well as best friends from branded content.
The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.
We’ve also invented something new to make Snapchat feel even more personal: the dynamic Friends page. The new Friends page to the left of the camera displays your friends based on the way you communicate with them.
You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person – now your Friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your Friends, but the results are worth it!
The new Discover page to the right of the camera includes Stories from publishers, creators, and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalized for you. While the Stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalization provides the best content experience on mobile.
Here’s are two videos to break it all down for you:
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