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YMZ RELEASE REWIND: adidas Yeezy PowerPhase “Grey” at Shelflife

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YMZ RELEASE REWIND: adidas Yeezy PowerPhase “Grey” at Shelflife

Here’s what went down at the launch of adidas Yeezy PowerPhase “Grey” at Shelflife (Joburg).

The latest adidas Yeezy PowerPhase in “Grey” colorway, finally released today at Shelflife (Joburg & Cape Town), also online at adidas.co.za.

Having a 1980s inspiration, the new ‘Grey’colorway features a prominently grey aesthetic with the signature ‘Calabasas’ logo in gold lettering on the side. Other minor details include perforated Three Stripes and toecap, with adidas branding, also spotted on the sides, insole and outsole.

We present to you a new feature dubbed “YMZ RELEASE REWIND”, which is simply a recap of what goes down on sneaker release days – capturing behind the scenes.

And to kickstart this feature here’s a glimpse of what went down at the release of adidas Yeezy PowerPhase ‘Grey’ at Shelflife in Rosebank.

Enjoy the visual and the gallery below:

ALSO READ: The story of Calabasas and Kanye West’s Calabasas merchandise. 


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