The Air Force 1 is timelessly known by one color, triple white or color code 100 at Nike. As one of the most iconic designs in sneaker culture, it embodies a state-of-mind. Originating from the passion for hard play on the basketball court in 1982, it transcends music, fashion, art, and streetwear and continues to push the lines today.
Nike selected collaborators who are impacting future generations across culture. Their brief was filtered through the white on white lens. The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.
When Travis Scott was asked to create his own AF-100 design, one of the first things he expressed was wanting to incorporate his status as the ‘acid of rap.’ This idea immediately led the design team to think of ways to take the classic and trip it out.
On stage, the icon shines bright, reflecting all the hustle and hard work he’s dedicated to his craft. His exuberant energy comes through in the form of multi-color reflective detailing, while removable Swoosh logos and velcro patches further reflect both the calm, collected and energizing personas he embodies. An upside-down Nike logo on the heel and Gum rubber outsoles complete the design.
This Travis Scott x Nike Air Force 1 Low released earlier this month at Shelflife for the retail price of R2299.
If you couldn’t cop a pair, make sure to check out sneakerspaza.co.za.
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