When Nike and the NBA formalized their partnership last year, both brands focused on bringing change to game day.
Just in, the Swoosh has unveiled the fourth uniform category, The Nike NBA City Edition uniforms.
The latest City Edition uniforms represent insights and emotion from the court to the upper deck to the cities’ streets, in pursuit of a unique way to capture each team and its city in a way that respects the past and present of the clubs while also positioning them for the future.
The following is an in-depth look at a few of the City Edition uniforms for this season:
LOS ANGELES LAKERS
The Los Angeles Lakers’ City Edition uniforms will pay tribute to franchise legends. The first star athlete honored by the club, Kobe Bryant, is referenced by a Black Mamba print that forms the base of the design.
GOLDEN STATE WARRIORS
The Warriors City Edition uniform pays tribute to Chinese culture in the Bay Area. The Chinese characters for prosperity are proudly placed on the belt buckle while the chest logo combines the Golden Gate Bridge and classic Chinese symbolism.
The Bucks City Edition uniform draws its base color Milwaukee’s famous Cream City bricks. With a Buck head proudly displayed on the jersey and silhouette of the state of Wisconsin on belt buckle, the full look serves as celebration of the teams hardworking and passionate fans.
The uniform is inspired by the 1968 Memphis Sanitation Workers Strike ‘I Am A Man’ slogans and reflects on the events, circumstance and losses surrounding the movement, including the 50th Anniversary of the assassination of Dr. Martin Luther King Jr.
Editor’s Note: The Houston Rockets, Miami Heat, New York Knicks and Toronto Raptors will unveil their City Edition uniforms for the 2017-18 season at a later date.
Images via nike.com