As a follow up to the previous Hu Holi “Blank Canvas” Collection, adidas Originals and Pharrell Williams have linked up again for another spring-flavoured capsule inspired by the Hindu Holi festival.
Dubbed Hu Holi Powder Dye Collection, the capsule sees pieces created using a powder-dyeing technique that references the festival.
WHAT IS THE HOLI FESTIVAL?
The spiritual Hindu festival of Holi—also known as the “festival of colours” or the “festival of love—takes place each March to celebrate the arrival of springtime and the triumph of good over evil. Although the festival originated in India and is still widely celebrated there as a religious festival, it has been adopted in many places around the world. Festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for longlasting colour in their everyday lives. The four main powder colours are used to represent different things. Red reflects love and fertility, blue is the colour of Krishna, yellow is the colour of turmeric and green symbolizes spring and new beginnings.
THE HU HOLI POWDER DYE COLLECTION
Inspired by the magic and beauty of this expression, adidas and Pharrell drop four apparel styles and five variations of footwear, as well as a special Hu Holi beach towel. These pieces serve as a follow-up to the pristine Blank Canvas collection previously released. The Hu Holi Powder Dye collection delivers wildly colourful unisex sportswear essentials, such as the Hu Holi Tee, which boasts reflective Velcro patch detailing embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines, and tone-on-tone embroidery of the words “SPECIES” across its back. Meanwhile, the coordinated Hu Holi Crew and Hu Holi Short make for a fearless play for style and colour.
embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines, and tone-on-tone.embroidery of the words “SPECIES” across its back. Meanwhile, the coordinated Hu Holi Crew and Hu Holi Short make for a fearless play for style and color.
Part of the collection,the iconic adidas Originals by Pharrell Williams Hu NMD returns in three variations: one a classic black coloration with sublimated powder dye effect on the inside collar, and two with the sublimated uppers to take on the powder dyed aesthetic, all complimented with reflective laces, and two powder-dyed iterations of the PW Human Race, with contrast-color lining and a marbleized effect on its stabilizer. The sleek Tennis Hu PD pairs its colour-crazy sublimated print uppers with a crisp white leather lining, while the collection’s update to the Stan Smith PD finds the adidas icon coated in an explosion of bright purples and blues.
An energetic fashion statement and a testament to the power of colour, the Powder Dye collection is the latest chapter in the story of adidas Originals by Pharrell Williams.
Look out for the Pharrell x adidas Hu Holi “Powder Dye” Collection to release on Friday, 16 March 2018, see details below:
* Shelflife will release the collection via live raffle at Shelflife (Joburg & Cape Town) at 9h30am.
* adidas Originals Store (Sandton & V&A Waterfront) will release the collection via first-come, first-served at 10am.
* The collection will release on adidas.co.za at 10am.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye NMD – R3799.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye NMD – R3799.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye NMD – R3799.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Tennis Hu Pk – R1999
Will be available at adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Stan Smith – R1999
Will be available at adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye Short – R1299.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye Crew – R2299.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye Crew Tee – R1299.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye Hoodie – R3299.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
adidas Originals by Pharrell Williams — Hu Holi Powder Dye Towel – R1299.00
Will be available at Shelflife, adidas Originals Store (Sandton & V&A Waterfront) and online at adidas.co.za.
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