Viacom – parent company of Comedy Central is spreading its wings with the launch of a distribution company and international production (Day Zero Productions) with Trevor Noah – host of The Daily Show.
According to Hollywood Reporter, this partnership will allow Viacom allow to have the first-look rights to any of Trevor Noah’s upcoming projects, this includes his recently announced ‘Born a Crime’ film which will be adapted from his autobiography Born a Crime: Stories from a South African Childhood, set to star Lupita Nyong’o.
The joint venture signals Viacom’s desire to keep its homegrown talent in-house, something the company has long struggled to do. The move comes mere weeks after Comedy Central lost arguably its two highest-profile Daily Show correspondents — Hasan Minhaj and Michelle Wolf — to Netflix, where they’ll host their own talk shows.
The film will be produced by Paramount Players together with Day Zero and Liesl Tommy will take reign in directing the film. Lupita Nyong’o, Norman Aladjem, Derek Van Pelt and Sanaz Yamin will be the executive producers.
Last year, Comedy Central extended Noah’s contract with 5 more years to keep him as the host of The Daily Show through to 2022.