Super Mega famed AKA, launched a groundbreaking partnership with Cruz Vodka this past week to create the much-anticipated limited edition Cruz Watermelon Vodka.
This partnership marks first of its kind in Africa, ranking on the same level as international deals for Sean Combs’ partnership with Ciroc and 50 Cents’ with Vitamin Water. Under the terms of this partnership agreement, AKA is going beyond the typical endorser/ambassador role to share in the vodka’s profit split per bottle sold throughout Africa – a game changer in the South African spirit beverage industry.
Along side his team BEAM Group; AKA took the creative lead in producing the sexy look and feel of the Cruz Watermelon Vodka packaging. Together they have refreshed the packaging from the original vintage black bottle to a crisp, white, bold and classic bottle. Cruz Watermelon Vodka is the result of an infusion of natural watermelon juice and vodka. It has an intense flavour profile with a fresh, fruity character and a crisp finish.
“The new Cruz Watermelon Vodka combines one of my favourite flavours with the best vodka. We’ve created something so desirable that everyone will want to drink it, whether mixing in cocktails or enjoying straight on the rocks, a truly desirable product,” says AKA, Beam Group Chairman and Cruz Vodka official ambassador.
This game-changing partnership has been made possible by Cruz Vodka as they intend to empower African artists while encouraging other brands to invest rightfully within the entertainment industry and talent/artists holistically.
The Cruz Watermelon Vodka limited edition is available at all leading retailers nationally while stock last.
To complete the article check out Our experience at the launch below: