It’s actually cheering to see more local content creators jumping onto YouTube to create video content, cause that means growth for local YouTube community.
More gladly, brands are even keen to spend on collaborations with local Youtubers. Either you’re an influencer or purely a Youtuber, video content is very key today to get the message across or even entertain. South African YouTube is not quite yet massive in terms of numbers, audience, mind-blowing viewership, even though the number of creators is on the rise.
A number of local Youtubers such as Mwase Films, Pap Culture, Dan Mace and Mihlali Ndamase to mention a few, have managed to nail it when it comes to creativity, cool content and very important — quality of the visuals and sound. Not to be rude or sort, but nothing sucks like having to watch a 5-minute long poorly shot video with bad sound and more worse ‘boring’ content. Local YouTubers have boxed themselves into social issues social media trends, make-up tutorials or doing a bunch of parodies. It’s not yet mind-blowing but so far so good.
Below is a number of tips to those who want to start a YouTube channel, Here are things that you need to consider to produce best videos:
Content
First on the list is content! Like they say content is king! yes, it is. The first thing you need to consider before you start a YouTube channel, ask yourself what type of content are you going to create or cover. Are you going to do a talk show on what’s happening on social media, are you going to share fashion tips or are you going to do tutorials?
The best advice is to stick to what you know best, even if it’s car reviews or sports, that way you will be able to share authentic and honest content on your videos.
A good example, Luyanda Mafanya (chef) she started sharing her meals, recipes on Twitter, Instagram and later decided to kick it on YouTube. Because she understands everything about cooking, it’s then quite easier for her to create authentic and honest content on her videos.
Another good example, DJ Sabby, Ms Cosmo and Thabiso Khati have teamed up to create a new commentary show ‘On a Daily’ where they chat and discuss issues in our music industry and the business. Their broad and solid knowledge about the music industry makes their show stand out easily and interesting to watch cause they know what they’re talking about.
Video & Sound
Remember, quality is everything! And this is the area where you should not compromise. Imagine you come across a channel that has got good content but with poor visuals and sound, that’s just a total turn off. There’s no way I’d be convinced to go back to that channel.
It’s important you invest in a good camera, sound recorder and lighting.
Look out for a follow-up post to share some of the best and affordable equipment you can spend your money on.
Location/Setup
If you’re constantly shooting your videos in a room, always make sure it’s neatly organised. Get rid of the mess in the background, or simply get a cool looking wallpaper to add flavour to your videos. Good imagery is important, give your audience an inviting overall look in your videos.
Schedule
Schedule is another important factor especially when you want to grow your channel in numbers. You can plan to post up a new video each week or twice a month, even once (still not bad). As long as you stick to your schedule, your audience wants to remain entertained and the only way is to give them fresh content regularly and be consistent.
Engage
Besides posting videos on YouTube — you can extend the conversation further by engaging on other platforms like Twitter and Facebook. Ask people questions about a topic you discussed in a video, hear what they say after watching your video(s). That doesn’t only take the conversation further but it drives more attention to your channel.
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