With more people sharing cool stuff on Instagram daily, food has become quite a great trend for the platform.
And now restaurants are even vibing with the whole trend by creating surroundings that allow food lovers take photos that will look good and be shared on Instagram. We even shared a post about the whole revamp happening at Sandton City’s food court which will become ‘Instagram favourable.’
Now, Col’Cacchio aims to add a new engaging element to its dining experience that captures the brand’s original identity with Instagram Placemats.
Restaurants nationwide are now sporting Instagram Placemats with guidelines on how to take ‘the perfect shot’ to share with friends on social media – no filter required.
The brand aimed to create an element in its dining experience that would engage with its customers in-store and through their social media platforms. The Instagram Placemats were introduced for Col’Cacchio’s 25th birthday.
The new placemat provides guidelines of how to position meals for a shot that is ‘Instagram ready’.
In line with the new Instagram placemats, the brand has also introduced a number of interactive elements to its packaging.
The new takeaway packaging has Col’Cacchio’s new logo along with a story that aims to take customers on a journey.
The pizza box uses Col’Cacchio’s conversational tone to mention the different scenarios that may have led customers to making their purchase.
It includes wording such as ‘Things are about to get infinitely better, I’m piping hot, deliciously delicious, full of surprises and ready for anything’.