Budweiser is out with a new cool global campaign ahead of the FIFA World Cup which kicks off in June in Russia.
‘Light up the FIFA World Cup’ campaign will launch in more than 50 countries bringing people together while energising and inspiring the 3.2 billion football fans watching the World Cup.
The campaign brings largest beer delivery to date, plus the deployment of noise-activated red light cups (which light up in response to crowd noise). All beer sold in World Cup stadiums will come in the cups. This will see Budweiser give more than eight million cups inside football stadiums in Russia, and various places where people will be viewing.
Budweiser, the official beer sponsor of the World Cup for 32 years, will launch it new campaign in more than 50 countries, marking its biggest ever global activation.
The campaign features a video of an ambitious beer delivery which shows drones carrying Budweiser from its Brewery in St. Louis, Missouri (US) to World Cup watching parties, from Shanghai to Rio de Janeiro, and to Luzhniki Stadium in Moscow.
The video will be broken down into 15, 30 and 90 second ads for TV and social media and also features fans cheering and activating Budweiser’s Red Light Cups. The cups include a microphone and three LED lights. The microphone picks up changes in decibels, for instance if fans are cheering or clapping the cup will light up accordingly.
Check out the video-ad below:
source: Marketing Week