DIESEL has teamed up with Certilogo to put QR codes on the denim products.
This is to protect consumers from denim counterfeiters.
DIESEL lovers across the world now have a new tool that will let them verify immediately the authenticity of the Diesel product they are buying.
Diesel consumers everywhere in the world, will be able to easily verify the authenticity of a pair of Diesel denim, even before purchasing it.
By the end of this year, all Diesel denim, including the renowned Jogg Jeans, will display the Certilogo Code, on a heat-printed label in the waistband along with the writing “Scan for Authenticity”.