Following on from his debut collection with Nike, Creative Director, DJ, designer and founder of the brand, OFF-WHITE, Virgil Abloh has dropped a 258-page book for the design project dubbed “TEN ICONS RECONSTRUCTED”.
This book details the making of “TEN ICONS RECONSTRUCTED,” a celebration of ten iconic Nike, INC. footwear classics built in collaboration with the designer Virgil Abloh. The contents of this book capture the details of a massive undertaking—one that grew naturally from a relationship beginning in 2017— to form an encyclopedia of images and text surrounding the project.
The images you see were captured in Milan, New York City, London, and Portland, OR and are paired with original material from the Nike, INC. archives. The text you see has been cut, pasted, and edited for length and effect from tape-recorded interviews, live-streamed discussions, group SMS, and individual compositions. It is frequently non-linear.
The result is a collage of stories and techniques, releasing the energy built by each Nike icon both in competition and in the community. This process exposes the emotion and innovation contained within ten monuments of sport to preserve their legacy while offering a vision of their future. This book was compiled in the Nike NYC studio. The intent is to inspire others to continue this creative dialogue moving forward.
The research and background stories included for each icon were prepared by Gary Warnett (1978—2017).
The book is available for free online at https://goo.gl/H9AL2R and you can also print the PDF if you want physical version.
IN OTHER NEWS: The Off-White x Air Jordan 1 “UNC” is dropping soon.