Instagram announced a new app, which is also a video service called IGTV.
The app is aimed to take on YouTube and other video services. IGTV allows users to upload full-screen, vertical videos up to 1-hour in length.
GTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.
IGTV will be rolling out globally over the next few weeks on Android and iOS.
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