As a follow up of her new deal with Three Stripes, Kylie Jenner is already making moves with the brand and has become the face to their FW18 Falcon campaign.
The Falcon sneaker is adidas Originals’ newest female silhouette and pays homage to the brand’s ’90s roots. An earlier version of the sneaker, the Falcon Dorf, originally came out back in 1997, the exact same year Jenner was born.
“I love 90s style,” reveals Jenner. “it really inspired many of the color choices in my beauty collections. These looks are definitely a throwback to that time”
Mined from the adidas Originals archives, two-decades on, Falcon is reborn for a new generation. Whilst holding tight to these core values that established it as a revolutionary force, Falcon is fresh and evolved in a grey, pink, black, and blue colorway.
Its maximalist design seamlessly pairs with Jenner’s own desire for striking palettes and bold designs, with key features including a paneled construction in classic mesh and suede overlays, a molded heel unit, and reflective detailing. The rubber midsole ties the Falcon together, with juxtaposing accents of color on the forefoot and heel to create a confident silhouette that bridges 90s nostalgia with modern energy.
Look out for the adidas Falcon in Core Black-Light Pink to release on Thursday, 06 September 2018 at adidas Originals stores, adidas.co.za and other select local retailers including Archive SA /www.archivestore.co.za.
The retail price is set at R1599.
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