The Design Museum in London has just announced the 87 nominees for the 2018 Beazley Designs of the Year.
Every year since 2008 hundreds of design experts from around the world nominate the most innovative and thought-provoking designs from the past 12 months, across fashion, architecture, digital, transport, product and graphic design.
Nike’s Naija Football Kit collection , which was famed during world cup, is nomiated in the fashion category, and that is no suprise as the the jersey was the most talked about football jersey ahead of its release.
Prior to its official June 1 release date, Nike had already received 3 million pre-orders for the jersey.
This is the queue at Nike Town for the Nigeria kit launch, literally round the corner… pic.twitter.com/K3vzfL6psR
— Carl Craigslist (@conroy_bumpus) June 1, 2018
The popular Nigeria’s World Cup jersey saw fans queue outside Nike’s flagship store for several hours in the morning of the release day. The World Cup’s most anticipated football kit designed by Matthew Wolff and inspired by the iconic strip worn by the nation for the 1994 World Cup in the USA, sold out instantly online and is now on its way to contest in Beazley’s Fashion category.
Rihanna’s inclusive make-up line “Fenty Beauty,” Sony’s Aibo robotic dog and the world’s first plastic-free shopping aisle are among the nominees for the Beazley Designs of the Year 2018.
“One of the things I like about design is the fact that it’s all-encompassing and there’s so many ways of defining it. Its parameters are always expanding,” said Aric Chen, the guest curator who shortlisted this year’s 87 entries out of hundreds pitched by a group of nominators, to CNN.
“We used to always talk about design as problem solving or forging emotional connections or some other clear cut definition,” said Chen. “At a time when the world itself is less clear cut, designers are also adapting to that in a very powerful way: addressing uncertainty by either resisting it or embracing it, and always finding positive opportunities and possibilities.”
A winner will be selected in each category and one overall winner will be announced on Thursday 15 November 2018, with the Beazley Designs of the Year winner being displayed at The Design Museum from 12 September 2018 until 6 January 2019.
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