Arcade Content’s Lebogang Rasethaba directed We’re Not Fresh, a new music video for Honda.
The music video forms part of a campaign that aims to show how Honda has ‘freshened’ its brand by including hip-hop rapper JR.
The music video was conceptualised by Rasethaba in collaboration with DDB Creative Directors Nicola Wielopolski and Conan Green. The team was tasked by Honda to launch the new Honda Amaze to a market who, based on current statistics, don’t think Honda is ‘fresh’ at all.
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