On Thursday, the Ice Cream brand Magnum launched its pleasure Store concept (pop-up shop) in Sandton City Joburg.
The new Magnum Pleasure Store is a contemporary, luxurious space where consumers can explore the tastes and textures of Magnum chocolate and ice cream in a way that’s personal to them. The store offers fans an opportunity to prepare and craft personalised Magnum moments, with a dipping bar considered to be the key feature in the store.
Ice cream fans can look forward to toppings like Popping Candy, Rose Petals, Praline`and even chocolate beads inspired by Magnum’s co-collaborator Laduma Ngxokolo of MaXhosa by Laduma. These personalised creations can then be captured in one of the Magnum photo booths for social sharing.
The process of creating your flavour:
- purchase a classic vanilla ice cream
- dunk it in a white, dark or milk chocolate dip
- choose your three favourite toppings
- select your drizzle from white, milk or dark chocolate
We were attending the launch of the pop-up store and below is our experience – enjoy the video above and browse the gallery below:
