Jordan Brand friends and family explain why the Air Jordan XI Concord is The Grail, worthy of any moment from the court to the stage.
The Video below takes you through different stories featuring Nick Anderson, Carmelo Anthony, Edison Chen, Billie Eilish, Tinker Hatfield, DJ Khaled, Neymar JR, Chris Paul, The Shoe Surgeon, Justin Timberlake and Lena Waithe.
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