Following their controversial ad campaign with Colin Kaepernick, the sportswear giant Nike is now celebrating women in sport with a new ad campaign dubbed “Dream Crazier”.
The ad stars the likes of Caster Semenya, San Antonio Spurs of NBA assistant coach Rebecca Lynn Hammon, American swimmer Simone Manuel, American sabre fencer Ibtihaj Muhammad, and the 23-time Grand Slam winner Serena Williams, who also narrates the film.
Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.
The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.
The ad ends with Serena Williams saying, “So, if they want to call you crazy, fine. Show them what crazy can do.”
The ad will be aired during the broadcast of the 91st Academy Awards (Oscars).
Watch the film below:
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