CREDITS:
Photography: ThaboThabiso
Product: PUMA RS-X TECH Motorola
Models: asinavalo_ + simba.raws
KEEPIN IT FRESH WITH THE PUMA RS-X TECH Motorola
Expanding their RS-X range, PUMA has come together with telecom company Motorola to celebrate the reinvention of technology and sport style with an exclusive RS-X sneaker drop.
For 90 years, Motorola has pioneered innovation – be it delivering messages from the moon to creating the first mobile phone or developing the first 5G-upgradable smartphone, moto z3 with 5G moto mod. This collaboration brings together two cultural reinventors: one through sport and style, the other through tech and innovation for a nostalgia-packed collection, inspired by Motorola’s mobile phone designs.
“With over 90 years of innovation, Motorola has created some of the most beloved mobile phones that defined moments in fashion and pop culture.” said Renata Altenfelder, Motorola’s Global Brand Marketing Lead. “This collaboration with PUMA celebrates how style and technology continually inspire one another.”
THE PUMA RS-X TECH MOTOROLA
Inspired by Motorola’s mobile phone designs, RS-X Tech Motorola highlights specific cues that celebrate the mobile phones of the 80s, 90s and 2000s. With textures on the outer sole that are reminiscent of the mobile phone’s keypad, the sneakers are decked with “hellomoto” badging on the side and MOTO batwing subtly placed on heel badge. Made for a new generation of hustlers, it drops in a futuristic colourway of PUMA Silver – Sodalite Blue. Continuing with this theme across season appropriate apparel like a tee, track top and shorts, the collection features Motorola colourways from the 80s and quirky graphics that represent different milestones in the evolution of communication – from pagers to brick phones followed by QWERTY keypad phones.
POST CONTINUES BELOW
For another edition of our ongoing editorial series exploring footwear and fashion’s best matchups, we present you the #YMZStyleBase: PUMA RS-X TECH Motorola.
We continue to explore different ways of styling the chunky silhouettes, in this case, the PUMA RS-X TECH Motorola, which carries the bulky design, adding to the dad-shoe trend.
OUTFIT 1 – by asinavalo_
Sneakers and Jeans are highly versatile wardrobe items, and that combo comes from way back in the 90s – was made popular by people like Jerry Seinfeld. It all comes down to how one puts the two together for a perfect outfit. For the first outfit to go with the PUMA RS-X TECH Motorola, this one represents that modern vintage look, asinavalo_ picked classic blue denim that blends perfectly with that bubblegum pink T-shirt.
A very simple fit that you can pull on a cozy day, and with winter around the corner you can thrown-in a Hoodie or a Jean Jacket.
OUTFIT 2 – by simba.raws
Keepin’ it fresh as always – adding something bright to your muted outfit has always been a thing, think of something as simple as Black and White. The second outfit highlights how one can still pull those colourful pieces even in winter but still keeping warm. For this one, the orange Tee and the socks stand out 💯, simba.raws allowed that orange to stand out nicely with Dark Blue Jeans (cuffed) and that Curdoruy Jacket comes in handy as the sun goes down.
Well, you can take this outfit and mix it your own way, don’t forget to add some colour so you can look cool this winter.
Otherwise, if you are hooked look out for the PUMA RS-X TECH Motorola available from Saturday, 04 May 2019 at PUMA SELECT stores, X-Trend and Superbalist for the retail price of R2499.
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