Just in time for June month, Nike is celebrating the Pride Month with the BETRUE campaign.
And for this year, the Sportswear giant has linked up with the estate of Gilbert Baker (political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people) to release the 2019 Nike BETRUE Collection featuring Baker’s signature on most of the products.
To follow the launch, comes an ad campaign featuring some of the most important LGBTQ+ athletes of 2019, including WNBA star Sue Bird, track and field champion Caster Semenya, and triathlete Chris Mosier.
Other include Brittney Griner, Kerron Clement, Fernando Bramsmark, Elissa Steamer, Eric Koston, and Mark McKenzie.
This year Nike is also granting financial support to 20 LGBTQ+ organizations, including the GLBT Historical Society, the Hetrick-Martin Institute, the National Gay Basketball Association, and You Can Play.
Each of the 2019 grant recipients is helping to create a more equal playing field for all while exemplifying what it means to move the world forward through action and pride.