SABC 3 announced a new reality show in search of three industry-leading marketing talents to represent South Africa’s number one retail bank, Capitec.
The Next Brand Ambassador is set to bring a new level of must-watch insight into the world of becoming a relevant influencer that truly adds value, as well as building your personal brand.
The show will arrive on our screens from 15 August, airing every Thursday night at 19:30 on Sabc 3. Industry leaders, Sylvester Chauke, Nandi Madida and Odette van der Haar have been announced as the judges and will decide who will be the winner.
Sylvester Chauke certainly knows a thing or two about brand building. He is The All Africa Young Business Leader of the Year 2017 and a multi-award winning entrepreneur and founder of 2018 Agency of the Year, DNA Brand Architects; a marketing and brand consultancy that works with some of the most revered brands on the continent.
Nandi Madida (née Mngoma) is a well known and celebrated media personality, singer, actress and fashion designer. She landed her very first television presenting gig at age 15 when she hosted the SABC2 pre-teen entertainment show Bling in 2004. Since then her television career has grown to co-hosting the BET entertainment magazine show BET A-List, covering red carpet events and interviewing A-Listers from home and abroad.
Odette van der Haar was already revealed as one of the main judges when the call to entry was launched during early July. Recognised as The Most Powerful Women in SA Digital Marketing in 2016, Odette is the CEO of advertising agency J Walter Thompson Johannesburg, and the former CEO of South Africa’s Association for Communication and Advertising (ACA).
The ultimate prize: a once-in-a lifetime opportunity to work with Capitec’s marketing team in the bank’s Johannesburg, Durban or Cape Town regional office.
The Next Brand Ambassador is a new exciting reality show looking for SA’s next brand ambassador. Catch Nandi, Odette and I every Thursday night from 15 Aug – 19:30 on @SABC3 Gonna be fun. 💙❤️ pic.twitter.com/w8n5u82PxH
— Sylvester Chauke (@sylvesterchauke) July 29, 2019
Contestants were asked to submit their CVs by WhatsApp along with a video of no more than 60 seconds showcasing who they are, where they are from and the one-of-kind qualities that make them The Next Brand Ambassador.
After whittling the national entries down to 10 regional finalists from Johannesburg, Durban and Cape Town respectively, the judges will eventually send 12 national finalists to a dedicated house in the Mother City for the rest of the series. From here, participants will be tasked with tackling a series of challenges that are specifically designed to test whether they have the persona, quirky creativity and skillset to excel at promoting South Africa’s number one retail bank.
The series will run for 13 episodes and the three winners will be revealed in a grand finale broadcast live on 7 November.