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Reebok and adidas team up to create Instapump Fury BOOST Sneaker

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Reebok and adidas team up to create Instapump Fury BOOST Sneaker

Reebok x adidas Instapump Fury BOOST ‘Prototype’

INSTAPUMP FURY BOOST

In a groundbreaking celebration of innovation, Reebok and adidas have combined the audacious futurism of the Instapump with the breakthrough performance power and cushioning of adidas’ exclusive Boost™ technology to create the Instapump Fury Boost™ – a sneaker that will redefine the sneaker industry.

 

Born in 1994, the Instapump Fury revolutionized how a sneaker could function. It was the PUMP...minus the shoe. The sleek sandal-like design stretched over a thin GraphLite shard that bridged a gaping Split Sole unit. Expressing Steven Smith’s “no more than what you need” mantra, the Instapump Fury was a master class in modern minimalist design. The Instapump Fury quickly rose to popular consciousness becoming the go-to choice of influencers and iconoclasts. By the mid 90s, it had moved from the sneaker-collecting fringes to the feet of the entertainment and design icons. Fast forward to 2019, and the Instapump Fury is ready and back to push the limits of design and performance yet again.

 

“Instapump Fury Boost™ is exactly something we would have tried back in 1994 if we had the technology,” said Steven Smith, designer of the Instapump Fury, “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands’ technologies.”

Infused with revolutionary adidas Boost™ technology, the all-new Instapump Fury Boost™ is created for a whole new generation, receiving numerous tweaks and upgrades. Built for breaking free and creating the unexpected, Instapump Fury Boost™ is the perfect celebration of adidas’s revolutionary Boost™ technology.

RELEASE INFO

The Instapump Fury Boost™ will be featured across three packs that capture the heritage of both the Fury and Boost™ concepts.

Look out for the Instapump Fury Boost™ “Prototype” to release Friday, 15 November 2019 on Reebok.co.za - for the retail price of R2999.

 


 

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