adidas Originals Introduces New Home of Classics Pack
adidas Originals introduces an updated Home of Classics pack including the most celebrated timeless style; the Supercourt, a shoe featuring design elements from the archive, for a new generation.
Worn-in adidas sneakers are made timeless by those who wear them and showcase how the shoes built with care, embody life experiences. In an exploration of what it means to be young today, adidas Originals South Africa celebrate the individuality and limitless, rebellious nature of the youth through a moving series of film and stills.
This iconic silhouette reflects the marks of its wearers, and ultimately, the marks these wearers leave on the cultures within their various industries.
For this styling editorial, we linked up with Fashion Enthusiasists and Creators; Wes Thesis and Simba to add style to this classic silhoute. Because of the all-white colorway of the sneaker, they went for popping colors on the Tops and matched the Pants (White) with the sneaker. To make the scenery more tasteful, we added the Tennis racket set with elements to appeal nicely to the silhoute. The golden and shaded look of the backdrop in this shoot is an appeal to the color used in the the writing on the tounge of the sneaker.
The latest Home of Classics pack is composed of shoes that don’t rely on high-tech features, but on the same simple and iconic building blocks: three stripes, white leather, and rubber. Headlining the pack are three new editions of the Supercourt – shoes inspired by an archive of classic sneakers that broke records and rules for generations – whose newest iterations reimagine the white leather tradition with modern colorways, featuring premium leather on the upper and lining and a sock lining in linen to add major excitement.
This Home of Classics launch also features all-time classics like the Stan Smith, Superstar 80s, Continental 80, Rivalry Lo, and A.R. Trainer – sneakers that reflect 50 years of expertise, culminated in a variety of iconic silhouettes. They’re shoes built with care and ready to make new experiences in, like those lived by young creators worldwide.
WHERE TO BUY
The new Home of Classics pack is now available to shop at select adidas Originals stores and online at www.adidas.co.za.
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