As Kaizer Chiefs prepares to mark its 50th birthday on 7 January 2020, the club has launched a striking 50th anniversary logo and also an iconic commemorative jersey.
The new classic all-black jersey, with its gold V-neck and gold band around the sleeves, is a tribute to the club’s formative years in the 1970’s – and a nod to the city of gold in which it was established – and is sure to become a collector’s item.
Over the coming weeks, in a campaign unveiling the new jersey the club will pay tribute to its legendary former players, long-serving staff and some of its dedicated supporters countrywide.
The new jersey will be worn for the first time by the club’s first team players in the home ABSA Premiership game against Highlands Park on Wednesday, 8 January 2020 at FNB Stadium.
As a gesture of appreciation to its supporters, the club has made tickets available free of charge for the game against Highlands Park and all of them have been snapped up with over 80 000 fans expected to pack FNB Stadium on Wednesday for a birthday party to remember.
The club’s 50th anniversary logo is the number ‘50’ with the ‘5’ representing the long, winding and often turbulent road the club has travelled. The circular ‘zero’ represents the unity Kaizer Chiefs have always stood for on and off the field, while the arrow in the logo points to the future evolution of the club.
The new commemorative jersey, the club’s third jersey of the season is available to supporters at the Kaizer Chiefs Village, all Kaizer Chiefs retail stores, online at the kcdigistore.com as well as major retailers.